Let us break down the different basics of marketing plans.
The whole campaign is a marketing staple, but sometimes it isn’t discussed openly as people hope.
A marketing campaign is a big push or another initiative created by a brand created by a business objective. Campaigns also involve promoting content and other creative works across marketing channels.
Here we have a different rundown of specific common objectives that many businesses start with campaigns.
- Boosting brand awareness.
- Creating a new product or service.
- Getting more client engagement and also user satisfaction.
- Getting more sales and revenue.
- Creating more value for customers.
- Cutting down client churn.
Different Types of Marketing Campaigns
-
Traditional Media Campaign
A good media campaign uses traditional media outlets to create brand awareness or promote products. These would be TV, print advertising, and other direct mail advertising.
-
Seasonal Push Campaign
Another campaign they call is the seasonal push campaign used to do sales promotion, other products and services as well. These campaign types are used by businesses affiliated with retail chains and other restaurants.
-
Product Launch Campaign
Launching new products involves different marketing campaigns to create product awareness and why consumers need it. The manufacturer coordinates a good product launch campaign with other distributors. A shoe company also launches a new pair of shoes, and the focus would be trying to get women of specific age groups and other marketing tactics.
-
Brand Awareness Campaign
A good campaign with brand awareness has marketing efforts to create and strengthen the business’s popularity. More prominent brands might create better brand awareness and become more popular.
Businesses might create blogs and other proper content relevant to the target audience. It ensures that a different target audience is an excellent answer to the question that the business has stated in the blog, so audiences know about the brand.
-
Rebranding Campaign
It is a campaign when the business uses marketing to promote a new company name or merge with a different organization. The whole marketing campaign is also used by businesses that have gotten out of favor with different target audiences that wish to return to their industry.
-
Brand Launch Campaign
Like what we state in a product launch campaign, it is an excellent campaign used when a business makes a new brand and creates brand awareness. For instance, a good business will create a new brand with a total market that the business has never entered. People will use the brand for advertisements, and emails are sent to current customers who offer discounts when purchasing a brand product.
-
Contest Marketing Campaign
It is not a new concept, but it is well-known on social media. The campaign aims to get new site traffic and new business awareness of the products in the market.
-
Email Marketing Campaign
These campaigns are used by businesses to tell clients and inform them of the sales and services offered by the business. Clients get discounts too.
Wrapping Up
Now that you know the different types of marketing campaigns, it is time to get rolling!
